Introduction
Search engine marketing is a very important part of any internet marketing strategy. It’s critical for growing your business online because most people use search engines to find products and services on the internet. Google AdWords is one of the best ways to reach potential customers at the exact time when they are looking for something you offer. It’s fast, effective and easy to set up an AdWords campaign that will help you grow your business online with targeted traffic and leads within weeks!
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Search engine optimization (SEO) takes months of research, design, development and implementation before you start seeing results on the SERP page or organic searches from your website. This can be a long-term strategy with only faint hopes of ROI in the short term period. If you have created an excellent piece of content for your target audience, then it might take some time for them to discover it by themselves because they don’t know about your brand yet! A good example is a newly launched website where all visitors are new customers who don’t know anything about its existence until they find out through social networks or other avenues like referrals from friends etc., which requires repeated efforts over an extended period at least until their visits become routine ones starting from their first visit itself!
On the contrary, Google AdWords campaigns usually start showing positive results within a few hours after launching them as per our own experience while doing so many hundreds across various industries including e-commerce sites selling products online without even having any previous knowledge about those businesses beforehand either!
You will be able to see the results of your advertising campaigns right away. Whether users click on your ad or not, you will know the number of users who have seen your ads. From this information, you can improve your ad copy and tweak keywords to ensure better results from future campaigns.
With Google AdWords, you can see how many people click on your ad and even visit your website. You will also know how much money you spend on advertising and how much money you earn from it.
A few months ago, one of our clients started a small business selling gentle skin care products. We spent $500 per month on Google AdWords to increase traffic to their e-commerce site and generate sales leads for their business. The results were impressive: in just three months, their monthly sales increased by 50%. And the best thing about it is that all these numbers are available for them to see at any time using the Google Analytics Dashboard or other tools mentioned above!
Google AdWords helps reach customers at the exact time they are looking for a product or service which makes them more likely to click on your ads and convert.
With AdWords, you can reach customers when they are looking for a product or service. This will help you get more clicks and conversions on your ad campaigns.
For example, if someone is searching online to find the best SEO company in San Francisco, Google AdWords could show you an ad that links directly to your website with contact information so that person can easily click through and contact you.
If you know exactly what keyword your customer used to reach you, then you have found the most profitable keyword for your business. The need for keyword research completely disappears when you use Google AdWords.
Keyword research is a time-consuming process that can be stressful and overwhelming. You must determine which keywords are relevant to your business and the best way to optimize them in search engines. If a client searches using an incorrect keyword, they will not find anything related to their request or question. This could lead them away from your website which makes it difficult for future customers to find again via search engines like Google Search or Bing Webmaster Tools & Analytics
Unlike SEO which takes months to show results, with Google AdWords, you will be able to generate leads almost immediately. Your website starts getting traffic as soon as your ads start running on Google search results page. Your website is also likely to rank higher on search engines if it has quality content and an active AdWords campaign because search engines look at paid advertising campaigns as a signal of a website’s value and relevance to its products or services.
In fact, you can even see how many visitors your site has received through the Google Analytics tool (more on this later). This is why we recommend that you start an AdWords account right away when you are building a new business website – so that it will be ready to take advantage of people searching for products or services that they need from local businesses like yours!
Conclusion
Google AdWords is a great tool to run your digital marketing campaigns. It is easy to use and can be scaled up or down as per the budget of your business. With Google’s advanced targeting options and features that let you customize your ads, you have full control over what kind of people will see them.
