Best Practices for Mobile Marketing and How to Reach Your Customers on the Go
Mobile devices have become the most popular way for people to access the internet, with mobile traffic now accounting for over half of all digital media consumption. This means that marketers need to think about how they can use their content and services on mobile devices.
What is mobile marketing?
Mobile marketing is the practice of using mobile devices to promote a business or brand. It can be done through text messages, emails, push notifications and other forms of digital communication.
Mobile marketers use different types of campaigns to reach their customers on the go. For example:
- Mobile push notifications are used when you want to send something important like an alert about your latest sale or new product launch. This will help you have more engagement with your audience since they’re getting notified directly from you!
- SMS text messaging allows businesses to communicate directly with their customers through text messages sent directly from their phone number or website URL.
Advantages of Mobile Marketing
As a digital marketing agency, we know the importance of reaching your customers on their mobile devices. Mobile traffic has reached up to 90% in some nations, which shows that digital advertising is a reality that we cannot ignore. In fact, it’s an effective way to reach your customers on the go.
Mobile marketing can help you build brand awareness and increase engagement with your audience by offering them relevant content based on their interests or location (if they opt-in).
Strategies to take advantage of mobile marketing
Mobile marketing is a must for any digital business. According to a study by eMarketer, mobile traffic represents up to 90% in some nations, which shows that digital advertising is a reality that we cannot ignore.
What is mobile marketing? It’s the process of creating and delivering ads across multiple channels – like television or radio – but with one big difference: it happens via smartphones and tablets instead of traditional media like TV screens or newspapers.
Mobile marketing best practices
- Know your audience.
- Be creative.
- Be mobile-friendly.
- Have a good call to action (CTA).
- Be persistent and consistent with your messaging, but not spammy!
Data demonstrating the potential of mobile marketing
Mobile marketing is a reality. It’s not just a buzzword, it’s an essential part of any digital business. Mobile traffic is the new king, and it’s time for you to start optimizing your website for mobile users.
Mobile marketing is more effective than traditional marketing because of many factors:
- Users are more likely to purchase from businesses they can access on their phones (think Amazon, Uber).
- It costs less than traditional methods like TV ads or newspaper ads because there’s no printing cost involved in sending out emails or text messages with coupons or promotions–and those savings can be passed along directly to customers in the form of lower prices!
Mobile devices are the new digital king.
Mobile devices are the new digital king.
The world is moving faster than ever before, and consumers have become accustomed to having information at their fingertips. With the rise of mobile devices, people can get what they need from anywhere, at any time–and this has led to a surge in popularity for smartphones and tablets among both businesses and consumers alike. In fact, according to an article published by The Washington Post in 2013:
- “In South Korea…nearly 90 percent of Koreans own a smartphone.”
- “Japan leads with 96 percent penetration rate for mobile phones overall; half its citizens own a feature phone while 46 percent have smartphones.”
However you look at it–whether from an international perspective or just within your industry–it’s clear that there’s no time like now if you want to reach out with effective marketing strategies via mobile devices!
Mobile marketing is a powerful way to reach your customers, and it’s only going to get better. With more than 2 billion people using smartphones and tablets around the world, it’s no surprise that mobile devices have become the new digital kings. Mobile devices offer brands many benefits over traditional methods of reaching consumers, including personalization and location-based targeting capabilities that help increase conversion rates.
The Impact of Artificial Intelligence on Digital Marketing
The world of digital marketing is changing. The tools and technology we have available to us have advanced at an incredible rate over the past decade, and that trend is only going to continue. Artificial intelligence (AI) is one such technology that’s becoming more commonplace in marketing—and for good reason. AI can do a lot more than just help you with your next presentation; it’s also poised to make a big impact on the future of digital marketing.
What is artificial intelligence?
Artificial intelligence (AI) is a computer system that can learn and make decisions. It’s often used to automate tasks, such as content creation and distribution, so that you don’t have to spend time on those tasks yourself.
AI can also be used to target and personalize content based on what the user is doing on your website or app–such as visiting certain pages or spending time looking at specific items in their shopping cart. AI can analyze behavioral patterns in order to provide more relevant recommendations for products or services based on previous purchases made by customers who are similar in some way (for example: age group).
How will AI change digital marketing in 2023?
- AI will create and distribute content. Today, you can use AI to create videos, images and other types of content automatically based on your brand’s goals or audience preferences. This will make it easier for brands to produce high-quality content quickly and at scale–and it also means that there will be more unique pieces of content available for consumers on social media platforms like Facebook or Instagram (which has already been rolled out).
- AI will target messaging based on real-time behavioral insights from data analysis tools such as Google Analytics & Optimizely etc.. For example if someone has visited your website but didn’t purchase anything then you can send them retargeting ads based on their interests so they come back again later when they’re ready!
Automated content creation and distribution
AI can be used to create and distribute content, but it also helps optimize the content you already have. AI has the ability to analyze your audience’s preferences, behavior, and interests in order to recommend new topics or channels that might be more relevant than others. For example, if your audience is mainly female millennials who live in New York City and love yoga but rarely engage with social media posts about finance or politics–you should probably focus on creating more articles related to yoga rather than something like tax reform legislation (unless you’re one of those weird people who actually enjoys reading about tax reform legislation).
In addition to helping identify which topics are most interesting for specific audiences based on past engagement data from their behaviors online, AI can automate much of the process behind creating original pieces of content as well as sharing existing ones across various platforms such as Facebook Ads Manager or Twitter Ads Manager so they reach even more people without requiring any additional effort from marketers themselves!
Targeting and personalization
- AI will help marketers understand their customers better.
- AI will help marketers personalize their approach to customers.
- AI will help marketers target their customers more effectively, which in turn can lead to improved engagement, reduced costs and a higher return on investment (ROI).
AI can help marketers understand their customers better, which is a huge benefit to digital marketing. For example, AI can help marketers understand how customers interact with their content and what they’re looking for when they visit a website. It can also be used to analyze trends in customer behavior over time so that brands are able to make informed decisions about what content to share as well as how often certain messages should be repeated (or not).
The data collected from these various interactions will allow you to gain insight into what motivates your audience and where growth opportunities lie within your target markets. This information allows you more control over the direction of your business–from optimizing ad spend efficiency across channels all the way down through targeting specific audiences based on behavior patterns observed through AI analytics tools such as Google Analytics Premium or Adobe Analytics Premium+.
The future of digital marketing involves more AI than ever before
- AI will be used for content creation and distribution.
- AI will be used to target and personalize.
- AI will be used for behavioral insights.
Artificial intelligence is going to have a huge impact on digital marketing in the coming years, and we’ve only just begun to see what it can do. As more businesses adopt AI technologies, marketers will be able to create more personalized content for their customers and target them with ads at scale–without having to spend time or money on manual labor. The opportunities for growth are endless when you’re using artificial intelligence tools like chatbots and predictive analytics software!
How to Track and Analyze Your Website’s Performance Using Google Analytics
There’s no reason to be in the dark about your website’s traffic. If you want to know how many people are visiting your site, what they’re looking at, and how long they spend on it, Google Analytics will tell you all of that—and more. It’s a powerful tool that lets you track everything from pageviews and bounce rates to search engine keywords, geographic data (like where your visitors are located), and even which browsers people use most often when visiting your site. But before we dive into how to set up tracking with Google Analytics and start using this powerful tool on your own website, let’s go over some basic info first: What exactly is Google Analytics? How do I set it up? Should I only be concerned with gaining traffic stats or should I also use it to analyze my content performance too?
What is Google Analytics?
Google Analytics is a free web analytics tool that can be used to track website traffic and mobile app usage, as well as ecommerce transactions and social media traffic.
It’s one of the most popular tools in its class, but it’s not the only game in town: there are other options available if you want to compare them side-by-side.
How to Track Website Traffic with Google Analytics
When you set up Google Analytics, you can track the following:
- Traffic from search engines and social media sites.
- The number of visitors who come to your site, how often they return and what pages they visit most often.
You’ll also see how much time visitors spend on each page. This is called “bounce rate,” which refers to how many people leave after viewing only one page (and thus don’t make it past the homepage). The lower your bounce rate is, the better!
How to Set Up Tracking
The first step in setting up tracking is to add the Google Analytics tracking code. This code is easy to install, but there are many different types of tracking codes, so you’ll want to make sure you’re using the right one for your website. You can either add it manually or use a plugin like Jetpack (included with WordPress), which will automatically add analytics code when you install it on your site.
Identify Your Website Goals and Metrics
The first step to analyzing your website’s performance is to identify your goals and metrics. Goals are what you want to achieve, while metrics are the measures that help you understand how well you’re reaching those goals.
For example: if your goal is to increase sales, then one metric might be “number of sales made per month.” If your goal is to get more visitors, then one metric might be “unique visitors”–but there are other ways in which this could be measured (for example, by analyzing bounce rates).
If you use Google Analytics to see your website traffic, you’ll get to see all kinds of data like how your visitors found your site, how long they spent on your site, and what pages they viewed.
Google Analytics is a free tool that allows you to track your website’s traffic. It provides useful information about how people find your site, where they go when they get there, and how long they stay. You can also see what devices and browsers people use to access your website (if you don’t know this already).
You might have heard of Google Analytics but weren’t sure what exactly it does for you or how it works. This article will explain why tracking website performance is important for business owners like yourself who want to improve their marketing strategies by increasing sales conversions and attracting more visitors from search engines such as Google or Bing (or both!).
Google Analytics is a powerful tool that can help you understand how people are using your website and where they’re coming from. If you haven’t set up Google Analytics yet, now’s the time!
How to Optimize Your Landing Pages for Maximum Conversions
If you’re looking to increase your conversions and sales, one of the best things you can do is optimize your landing pages. Landing pages are the most important page on your website, and they’re also one of the easiest ways to increase your profits. With that said, optimizing a landing page isn’t always easy. There are many factors that go into making sure a landing page converts as well as possible—from how it’s designed to what features it offers—and each factor plays an integral role in how successful your conversion rate will be.
How to Optimize Your Landing Pages for Maximum Conversions
Landing pages are a crucial part of your marketing strategy. Landing pages are a great way to convert visitors into leads, and leads into customers. They’re also a powerful tool for driving sales and increasing revenue. A good landing page will:
- Have an eye-catching headline that grabs the reader’s attention
- Include an image that reinforces the headline
- Tell visitors exactly what they’ll get if they sign up or make a purchase
Use a Strong Call-To-Action
The call-to-action (CTA) is an essential part of any landing page. It’s what your visitor sees and clicks on, so it has to be clear, concise and compelling enough to get them to take action.
Make sure that your CTA stands out from the rest of the page–you want it to be obvious what they should do next! Use a button or link that draws attention and makes sense within context of your site design; if possible try using color psychology principles such as contrast or proximity between elements in order attract more attention towards these items on screen at once which will increase conversions rates for this step in particular because visitors will feel more compelled towards clicking on those areas when there’s something nice looking like this next to them instead than just plain black text over here somewhere else.
Personalize your landing pages to maximize conversions.
- Personalize based on device: If a user is visiting from an iPad, for example, show them a different call-to-action (CTA) than you would if they were visiting from a laptop or desktop computer. This can be done by using the device’s operating system and browser information in order to make decisions about what content should be displayed on their screen.
- Personalize based on location: If someone searches for “restaurants” while they’re at home or work, but then clicks through one of those results when they’re at another location–like during lunch break at school or work–it’s likely that their needs will change accordingly as well! Use geolocation data from Google Analytics to determine where your visitors are coming from so that you know when it makes sense to personalize the messaging on each page according to where those visitors live/work/play etc.
Use High-Quality Images and Videos
The quality of your images and videos is crucial for getting the most out of your landing page, so it’s important to make sure that they are high-quality. Images should look crisp and clear, with no graininess or pixelation. Videos should be in full HD resolution (720p or higher), but if you can’t get that level of quality on a video, don’t stress too much about it–the main thing is that the video looks good enough so that people aren’t distracted by poor video quality while they’re trying to watch it!
It’s also important that you use images on your landing page that are relevant to your product or service; this will help reinforce what you’re selling without distracting from the overall message being conveyed by those elements in combination with other elements like text copywriting or call-to-action buttons at the bottom of each page section (more on those later). If possible though try not using too many different kinds because then things might start feeling cluttered which could confuse visitors who aren’t sure where exactly all these different pieces fit together within one cohesive whole.
Create Multiple Landing Pages for Different Audiences, Goals and Devices
Different Audiences: Your audience may have different needs depending on their role in the organization. For example, if you’re targeting executive management at a company and want them to sign up for a webinar on how to improve sales performance through better use of technology tools, then it makes sense that this target audience would be interested in hearing about how they can improve their sales numbers. On the other hand, if you are targeting middle managers who are responsible for managing employees’ time sheets or expense reports (and therefore need access to these systems), then it might make more sense for those middle managers to know about features such as time off requests within an employee portal rather than focusing on improving overall sales numbers across all departments within an organization.* Different Devices: Different devices offer different screen sizes which means that certain elements may appear differently depending on whether someone views them from his computer monitor versus his smartphone.* Multi-Device Testing Tools: There are many multi-device testing tools available today such as Google’s AMP Projector tool which allows developers/marketers test their websites across several devices simultaneously so they can see exactly what each device looks like before publishing anything online.
Test and Iterate On Your Landing Pages’ Design and Copy
Once you’ve got your landing page created, it’s time to start testing different variations of the design and copy. You might be wondering how you can test a landing page without spending thousands on ad campaigns. There are plenty of tools out there that will help you do this cheaply and easily.
There are several best practices that you can use to optimize your landing pages to get more conversions.
- Use a clear and concise call-to-action.
- Ensure that your landing pages are mobile friendly.
- Use high quality images and videos to grab the attention of visitors, but don’t make them too large so they take up too much space on the page and slow down load times (which will hurt conversions).
- Create multiple landing pages for different audiences and goals, such as one that focuses on getting people signed up for an email list, another with more information about what you do or sell, etc., so users can choose which version works best for them based off their needs at that time in their buying journey.
- Test different designs/layouts/copy variations until you find something that works best for each individual audience type before moving forward with A/B testing; there’s no need to settle on something just because it’s been working well so far if there are better options available!
With these tips in mind, you can start optimizing your landing pages for maximum conversions. By creating compelling calls-to-action and using high-quality images and videos, you’ll be able to engage visitors on a deeper level.
How to Improve Your Website’s User Experience for Better Conversions
Have you ever walked into a store and felt like the salesperson didn’t know what they were doing? Or maybe you found yourself browsing the same section over and over again without finding what you wanted. These are both examples of bad user experience, or “UX,” on a physical store’s part. User experience is even more important when it comes to your website. When people land on your site, they want an easy way to find what they’re looking for in as little time as possible. If your website isn’t designed with this in mind, then it could be costing you conversions—and dollars!
1. Optimize site navigation
It’s important to make it easy for users to find what they’re looking for on your site. A good way to do this is by using breadcrumbs (the trail of links at the top of a page) or a sitemap, which shows all pages on your site in hierarchical order. You can also add a site map if you have an extensive menu structure with many levels and sub-menus.
2. Make it easy to find your phone number
The second thing you should do is make it easy to find your phone number.
You might think that this is obvious, but it’s not always easy to know where to put a phone number on your website or how many places you should put it. The best way to ensure that visitors can easily find the information they need is through consistent placement throughout all pages of your site.
3. Offer multiple ways to contact you
Offering multiple ways to contact you is a great way to show your customers that they can reach out if they have any questions or concerns. This can be in the form of phone number, email address and live chat.
Phone number: A phone number allows people who prefer speaking with someone over texting or emailing them an opportunity do so. It also gives them another way to contact you if their preferred method isn’t working out for whatever reason (like if they don’t have internet access).
Email address: An email address is helpful because it gives customers another way to get in touch with someone at your company besides just calling them on the phone or live chatting with one of your representatives through software like Zendesk. Many people prefer sending emails over talking face-to-face because it’s easier and less stressful–especially when asking questions about products or services that may require lengthy answers from employees behind desks at call centers!
4. Make form fields short and sweet
When it comes to forms, you want to make sure that your users can get through them as quickly as possible. The more steps you ask them to take, the less likely they are going to complete your form. If there’s a lot of information you need from someone before they can purchase something from your website or sign up for an account on it, try breaking up the process into multiple steps instead of asking all at once (for example: one step asks for their name and email address; another asks for their mailing address).
If this seems like too much work for now, simply ensure that each field is short enough so that users don’t feel overwhelmed when filling out a long form with lots of questions in it! Avoid asking users questions where there’s only one answer available per question (e.g., “yes” or “no”). Instead use radio buttons or checkboxes so they can select multiple answers if necessary–this makes filling out forms faster since there aren’t any unnecessary clicks required after making each selection.
5. Use strong calls-to-action (CTAs)
- Is your CTA prominent?
- Is it clear what the CTA is?
- Does it stand out from the rest of the page?
- Is it easy to click on and off-site links, such as those for social media or email signups, should be placed outside of scrollable areas so that they don’t disappear when users scroll down. The same goes for CTAs–don’t hide them behind other elements on your site!
6. Ensure your site loads quickly
Loading speed is a factor in search engine rankings, customer satisfaction, conversion rate and customer retention.
It’s no surprise that the average load time for websites has increased by more than 100% over the last three years. In fact, the average page load time for all sites hovers around 1.7 seconds–and for ecommerce sites it can range from 2-4 seconds! If you’re wondering why this might matter so much: it matters because people are impatient when they visit websites that take too long to load; they’ll abandon them before they ever get started on their journey or purchase process with you. And if your goal is to improve conversions (which we assume is), then improving your site’s loading speed should be at least one area of focus when trying new tactics or experimenting with changes like A/B testing design elements or copy writing styles.
A website with great user experience (UX) is like a brick and mortar store with excellent customer service.
A website with great user experience (UX) is like a brick and mortar store with excellent customer service. It’s the difference between someone walking away feeling good about their experience and telling others about it, or leaving disappointed and telling their friends not to bother.
In this article, we’ll define what UX actually means, why it’s important for businesses to invest in improving their websites’ UX, then dive into some specific ways you can make your site more user-friendly for visitors.
Your website is your most important marketing tool, so it makes sense to make sure it’s as user-friendly as possible. A good user experience can help you convert more visitors into customers by making them feel comfortable and confident on your site. If you have any questions about improving your website’s UX or need help getting started with any of these tips, we’d love to hear from you!
The Benefits of Content Marketing and How to Develop a Winning Strategy
If you’ve been following the news at all over the past few years, you know that content marketing is a hot topic. It’s one of those strategies that has been around for decades but has exploded in popularity over the last two or three. The reason for this explosion? The benefits of content marketing are numerous and varied—from generating more leads to saving money on your marketing strategy. In fact, there’s almost no downside to investing in original content!
Content marketing is a powerful way to build trust with your audience. It can help you build a brand, grow your audience, generate leads and save money on marketing.
Content marketing can be used as part of an overall strategy to achieve these goals:
- Establishing credibility (and building trust) with prospects
- Generating leads for sales teams or other departments within an organization that may not have access to certain tools like SEO or PPC ads
- Creating content people want to read or watch so they share it on social media channels like Facebook or Twitter
1. You’ll generate more and better leads.
Content marketing is a great way to generate leads. By creating and distributing content that educates potential customers on your product or service, you can help them make informed decisions, build trust in your brand and position yourself as an authority in your industry. This will make it easier for people to connect with you when they’re ready to buy.
Content marketing also allows you to capture information about who is interacting with the content so that when they do become customers, it’ll be easier for them to find what they need on your site or app because there’s less friction between the initial contact (through social media) and conversion (through sales).
2. You’ll have better traction on social media.
Your social media presence will grow. Content marketing is a great way to build your brand presence and increase awareness of your product or service. You can use content marketing to get more followers on social media, which will help you reach a wider audience than ever before! And when you publish content that’s relevant, helpful and engaging–people will share it with their friends. This is how you start building a community around your brand
3. Original content can improve conversions.
Content marketing is an effective way to generate leads, and it can also help you improve your brand’s reputation. When you publish original content on your website, you’re establishing yourself as an expert in the field and showing off your knowledge base. If someone reading one of your posts finds it helpful or interesting, they may decide to check out other posts on the same topic–and hopefully buy something from you in the process!
You can also use original content to increase traffic on your website by including links within each piece that lead back home (or somewhere else). This way, readers are more likely to click through while they’re still surfing around online instead of leaving immediately after reading through all available information without taking action first. Finally: publishing regular updates keeps people coming back again and again because there’s always something new happening over time; this helps build trust among potential customers who might otherwise be wary about buying anything online at all (after all – nothing lasts forever!).
4. You’ll save money on your marketing strategy.
Content marketing is a great way to save money on your marketing strategy. You’ll be able to cut out the middleman, as well as other channels or strategies that may be too expensive for your business.
For example, if you want to advertise on Facebook but don’t have enough money in the bank account, content marketing can be used instead. It’s also possible that you might not have time for traditional advertising campaigns–and even if you do have time, it may not work out well for your business model because of how expensive those ads are! With content marketing, however, there is no need for an ad agency or outside help at all; all of these tasks can be done internally at no cost (or very little).
5. Your business will become more visible thanks to SEO.
SEO is a long-term strategy. It takes time to build up your site’s rankings, but once you do, it will benefit your business for years to come.
SEO helps increase brand awareness and traffic to the site. This can lead to more leads for salespeople or even more conversions from customers who are already on your website.
6. You’ll cultivate loyal brand fans.
Content marketing is a great way to build loyalty and create a community of customers who are interested in your product or service. You can use content marketing to attract new customers, but it’s even more powerful when it comes to retaining existing ones because it gives them something that they want: information about your brand and industry. Customers who feel like they know you will be more likely to recommend you or buy from you again, which helps maintain customer retention rates that are crucial for any business owner looking for long-term success
7. Your audience will stick around longer.
Content marketing is a long-term strategy, which means that you should be thinking about how to engage and interact with your audience over time. You’ll want to provide value and build trust by providing them with useful information or entertainment–and then they’ll come back for more!
8. Your audience will trust you.
Trust is a crucial element of building relationships. It’s something we all want and need in our lives, but it can be difficult to earn from others. The good news is that trust isn’t something you have to earn once and then keep forever; instead, it’s something you build over time through consistent actions and behaviors that demonstrate your commitment to others’ needs.
In business terms, this means being honest about what you’re offering (no false promises) while also being clear about why someone should buy from you rather than someone else–and if they don’t buy from you now or ever again, why would that be? You also need to show them how their experience will improve by working with your company/brand versus going elsewhere.
9. Great content can position your company as an authority in your industry.
Content marketing is a great way to position your company as an authority in your industry. When you publish authoritative content, you help build trust with your audience by demonstrating that you know what you’re talking about. You can also use this content to convert leads into customers by providing them with useful information or solving their problems. This type of content gives companies credibility and helps them stand out from competitors who aren’t producing any kind of valuable content at all.
Creating a Social Media Strategy: Best Practices for Reaching Your Audience on Various Platforms
Social media has become a huge part of our lives. It’s in the news and on TV all the time, but did you know that more than half of all Americans have a social media profile? The fact is, people spend more time on social media than they do using search engines. This means that brands need to be active on these platforms in order to keep up with customers’ daily routines. But how are you supposed to create a strategy for your brand’s engagement on one or more platforms when there are so many different types out there? Well, read on for some tips from experts who can help guide your success.
Know Your Audience
Knowing your audience is the most important part of a social media strategy. Knowing your audience allows you to create content that will resonate with them, and it also allows you to target them with the right message at the right time.
Know What Social Media Platforms Are Best for Your Brand and Use Them Strategically
It’s important to know your audience and the best social media platforms for your brand. If you’re a fashion brand, for example, Instagram and Pinterest are likely better options than Facebook or Twitter because they offer more visual content that’s easier to digest.
If your business has multiple products or services, it’s especially important to consider how each platform will help you achieve different goals:
- Connect with customers in real time – Use social media as another way of communicating with current customers by posting regular updates on Facebook Live or sending out email blasts with links back into the app itself so people can easily follow along without having any experience using these kinds of apps before hand (which most people don’t!). This helps build familiarity between both sides while also making sure new users know what they’re getting themselves into before downloading anything else from us later down the road.”
Create a Compelling Content Strategy
The content you create is the foundation of your social media strategy. If it’s not compelling, no one will engage with it or share it.
Here are some best practices for creating compelling content:
- Create relevant content that speaks to your target audience. You need to know who they are and what they care about before deciding what type of posts you’ll create on each platform–and then do so consistently over time. For example, if someone following me on Twitter sees a post about my recent trip to New York City (relevant), but then also sees a link out there somewhere about how I’m just like every other millennial (irrelevant), then chances are good that person won’t come back here again because I’ve lost their trust as an authority in my field!
- Use the right platform for different types of posts based on their length/depth requirements versus visual appeal versus ease-of-sharing ability etc… It may seem obvious but many people don’t take this into account when deciding where their most valuable content belongs; instead they just throw stuff up everywhere without any thought given towards which channel best serves each specific piece.”
Monitor and Analyze Engagement
Monitoring and analyzing engagement is essential to success. Social media analytics can help you understand your audience, identify trends, and improve your content.
You need to define what you want to achieve with your social media strategy before you start monitoring and analyzing engagement. Do you want more followers? More traffic? More sales leads? Once you’ve identified this goal, use social media analytics tools like Facebook Insights or Twitter Analytics (for example) to monitor how well it’s working out for you by tracking metrics such as reach or impressions per post or tweet over time; average time spent on page/post/tweet; click-through rates (CTRs), etcetera.”
A social media strategy is the key to success.
Social media is an essential part of your marketing strategy. It’s how you meet new customers and keep the ones you already have, so it’s important to understand how it works before launching into a social media campaign. A social media strategy is the key to success when using these platforms for business purposes. You can use it to:
- Build brand awareness
- Increase sales or customer loyalty
We hope you’re inspired to create a social media strategy that works for your brand. Remember, the key is to be consistent and authentic. If you’re not sure where to start, we can help!
How to Create a Successful Paid Search Campaign
Paid search advertising, also known as pay-per-click (PPC), is one of the most effective and affordable ways to get your business in front of potential customers. It’s also a great way to test out new products, gain insight into your audience and improve existing products. Just like any other marketing campaign, however, PPC requires planning and strategy to achieve success. This article will help you create a successful paid search campaign on Google AdWords—so let’s get started!
Define your campaign objectives
The first step in creating a successful paid search campaign is to define your campaign objectives.
- What do you want to achieve with this campaign? What are the goals of the ads and landing pages that will be served as part of it? Is it to drive traffic to a new website, increase sales or boost brand awareness–or all three?
- Who is your target audience? Where do they live, what devices do they use and what are their interests (based on previous browsing history)? This information can help tailor ad copy and landing page content so that it’s relevant for them. For example, if everyone in their target audience lives in California but one person lives in Texas then using “California” as part of an ad headline may not resonate with all viewers equally well; instead try something like “The best beaches on earth.”
- How much money do you have available for this campaign–and how much should be spent each month over time if possible! It’s always good practice before starting any type of marketing campaign whether online or offline first determine how much money should go into each different aspect so there aren’t any surprises later down line when things don’t go according to plan – especially since most people never actually stick within budgeted amounts anyways even though we try our hardest not too!
Choose your keywords
Keywords are the words or phrases that people type into search engines to find products and services. They should be relevant to your business and what you offer, so it’s important that you choose them wisely. If a customer searches for something that isn’t related to your business, they won’t see anything about what makes you unique–and thus won’t convert into sales. But if someone searches for something specific (like “gourmet cupcakes”), then they’re probably looking for exactly what you sell!
Create compelling ad copy
Most people think that the goal of a paid search campaign is simply to get clicks. That’s not the case–you want people to click, but you also want those clicks to turn into conversions. This means that it’s important for your ads to include compelling copy that will appeal directly to the person reading it and convince them that what they see in your ad is worth their time and money.
The difference between an ad’s click-through rate (CTR) and conversion rate (CR) can be significant: if someone sees an ad with a high CTR but doesn’t convert on it, then it wasn’t effective at all! The key here is making sure that each individual piece of content within your PPC campaign has been carefully thought out so as not only does it attract potential customers but also convert them into paying customers who return again and again over time
Optimize your landing pages
Once you have identified the keywords that are most relevant to your business, it’s time to create a landing page for each keyword. A good landing page should have:
- A clear call-to-action (e.g., “Request a Quote”)
- Relevant copy about the product or service being advertised
- A strong offer that motivates visitors to take action (e.g., free shipping)
Set your budget and bids
Now that you’ve set up your account and chosen a campaign, it’s time to put some money behind it. There are several different ways to do this:
- Set daily budget. This is the most common way of putting in spend for paid search campaigns. You’ll have a set amount of money each day, which will be spent on ads and clicks no matter what happens in the auction or how much competition there is for those keywords. The higher the daily budget, the more likely you’ll be able to win auctions for high-value terms–but also remember that if people aren’t clicking on those ads enough times (or at all), then they won’t convert into customers!
- Set bid adjustment based on performance vs goal conversions over time period selected by user – e.,g., if first week was great with 5% conversion rate but next two weeks were bad at 0%, then adjust bids accordingly so as not waste money!
Monitor and adjust your campaign
Once you’ve launched your campaign, it’s important to monitor the performance of each individual ad and landing page. The data will help you identify what’s working and what isn’t, so that you can make adjustments as necessary.
- Monitor the performance of your ads: Pay attention to clickthrough rate (CTR), cost per click (CPC), conversion rates and average position over time so that you can see which ones are performing well or not performing well enough. If an ad isn’t getting enough clicks, consider changing its headline or adding a call-to-action button in order to drive more users toward clicking on it. On the other hand if an ad is getting too many clicks but not converting into sales at a high enough percentage rate then consider removing some keywords from its targeting criteria so that fewer people see this particular ad when searching for those terms–this will help reduce costs while still delivering relevant results for those who do end up seeing it anyway!
- Monitor landing page quality: You also need check out how well each individual landing page performs compared against others within their respective category/industry niche segmentation category as well as across all industries overall.”
Test and optimize your campaigns.
Once you’ve created your campaign, it’s time to test and optimize. The best way to do this is by using Google AdWords’ built-in tools. They provide metrics that help you identify whether an ad or a landing page is doing well, like click-through rate (CTR) and conversion rate. You can also use your own analytics tools if they’re more robust than what Google offers–or if they provide information that isn’t available in AdWords’ reports, like how long people stay on your site after clicking on an ad or where visitors come from when they arrive at your website through paid search campaigns.
If these methods don’t give you enough insight into how well each element of your campaign works together, consider trying tools like Optimizely or VWO that allow for A/B testing across multiple variables at once so you can see which combination provides the highest ROI.
Paid search advertising can be a powerful tool for increasing your brand awareness and driving sales. But it’s also important to remember that paid search is just one part of your overall marketing strategy. Paid search campaigns should always be tested and optimized based on the results they produce–so if you’re not seeing good returns on your investment, it may be time to try something new!
The Pros and Cons of Influencer Marketing
Influencer marketing has been around for a long time but it’s also a rapidly changing space. It’s now easier than ever to work with influencers, whether they be bloggers or YouTubers or Instagrammers or other social media personalities. Influencer marketing is being used by brands of all sizes and shapes, from small businesses to multi-million dollar corporations. However, there are some pros and cons that come along with working with influencers, so let’s take a look at them!
The Pros of Influencer Marketing
- It’s easy to set up. You don’t have to be an expert in influencer marketing to get started. In fact, you can do it without any experience at all! All you have to do is pick the right influencers, work with them on your campaign and launch it. You can use tools like BuzzSumo and Hootsuite to find influencers, then use MailChimp or another email marketing service to schedule your outreach.
- It’s inexpensive compared with other marketing channels such as TV ads or print ads because you only pay for what works – not every single impression or click like other channels where you have no idea if someone saw your ad or not (and then pay more money). With influencer marketing there’s no guessing game involved because these social media stars already have large followings so their followers know who they are and what kind of content they share online already – meaning less waste when spending money on advertising campaigns through this channel versus other types like Facebook Ads which cost hundreds per thousand impressions (CPM) but still aren’t guaranteed views either way which means losing money even though advertisers are paying extra for higher rates than normal CPMs rather than lower ones like traditional advertising channels offer such as television commercials where viewers may skip commercials altogether by changing channels during commercial breaks instead of sticking around long enough
- Influencers are trusted by their followers. They have built up their credibility and trust over time, so your audience will be more likely to listen to what they say than if it were coming from a brand. They can also create content for you in the form of blog posts or videos, which helps increase engagement with your brand or product on social media platforms where influencers have large followings (like Instagram). In addition, influencers often have SEO skills that can help boost the organic search ranking of certain keywords related to products/services featured by them on their channels – this helps bring more traffic back into your website which leads directly into conversions (for example: making purchases).
- Influencers can help you reach your audience. If you are a brand, influencers can help you expand your reach and connect with new audiences in new markets.
- The main benefit of influencer marketing is that you can reach more people. You’re not just targeting your existing audience, but also reaching new audiences who are more likely to buy your product.
- You can target influencers with specific demographics, interests and/or followers as well as their follower demographics. For example: if you’re selling sports equipment then it makes sense to work with an influencer who has a large following of sports enthusiasts; if you’re selling sushi then it makes sense to work with an influencer who has a large following of foodies; if the goal is simply driving traffic back to your website then any type of person will do!
- The first thing that you’ll likely notice about influencer marketing is how quickly you can see results. You can have an ad up and running in just a few hours, and if your influencer has a large following, it won’t be long before people start clicking on the link in your ads. This will give you some idea of how well your campaign is doing–and whether or not it’s worth continuing as planned. It’s also possible to see quick results when working with influencers: according to some estimates, 90% of businesses that use this method report seeing positive ROI within one month!
- Influencer marketing is inexpensive. The cost of influencer marketing is based on the time it takes to find, negotiate and work with them. This can be free by leveraging your own network or done through an agency that specializes in this area like TapInfluence. The price varies depending on the quality of influencers you want to work with–the more popular they are, the higher their fee will be–but even still, it’s a fraction of what it would be to advertise on TV or in print media (or even online).
- Influencer marketing is a great way to grow sales. In fact, it’s one of the most effective ways of reaching new audiences and expanding your customer base. There are many ways to measure the success of influencer marketing campaigns–in fact, there are so many that it can be hard to know where to start!
The Cons of Influencer Marketing
- While influencer marketing is still a relatively new industry, it’s not always clear to consumers that influencers are paid. This can lead some consumers to feel deceived or even deceived by their favorite influencers. The result? A negative perception of the entire marketing method as a whole. Some influencers have also gained a bad reputation over time due to unethical behavior or lack of transparency in their work (for example, using fake followers).
- One of the drawbacks of influencer marketing is the lack of transparency. Since influencers are paid for their posts, there’s always a risk that they’ll post something biased or exaggerated. On top of that, if you want to work with an influencer but can’t find him/her, then it’s going to be difficult for you as well! And sometimes even if the person is easy for you to reach and work with, there might be some issues in terms of scheduling and communication between yourself and him/her which could lead up making things difficult later down the line when deadlines have been missed due to miscommunication.
- Why it is hard to find influencers? How to find influencers? How to reach out to influencers? In order for your campaign to be successful, you need a good number of influencers that have a large following and are relevant in your industry. Influencer marketing has become more competitive over the years because there are more brands using this channel than ever before.
- The biggest challenge with influencer marketing is measuring ROI. Unlike with traditional advertising, where you can easily track how many people saw your ad and how many of them responded to it (by clicking on it, for example), there’s no way to measure the effectiveness of influencer posts. In order to get around this problem, some brands have started using social media analytics tools like Sprout Social or Hootsuite so they can see which posts are performing well in terms of engagement–but these tools still don’t provide an exact dollar amount for each engagement. In other words: You’ll know if someone liked your post or commented on it, but not whether they bought anything as a result.
- Because influencer marketing is a third-party service, it takes more time to plan and execute. The lead time is longer because you are working with a third party, and the process time is also longer because of this. The reason for this is that there are many moving parts when it comes to influencer marketing. Influencers have their own networks of followers who they need to reach out to in order to get them interested in your product or service. You’ll also need someone on your team who can manage all these relationships effectively–the person who manages your influencers must have excellent communication skills since they will be dealing with multiple people at once!
It’s important to remember that the pros and cons of influencer marketing are largely contingent upon who you work with and how you approach it. If you’re working with a reputable influencer, then there are likely more pros than cons. However, if your influencer is not trustworthy or has poor quality content–or worse yet, they don’t disclose their affiliation at all–then this type of marketing can be detrimental to your brand image and reputation.
In order for influencer marketing to succeed in any capacity, it needs to be done right: identifying relevant audiences; building trust and credibility; measuring results (and making sure those results aren’t just vanity metrics); keeping an eye on branding control… The list goes on! But if done properly, it’ll help increase brand awareness while growing revenue at the same time.
The Different Types of Digital Marketing and How to Choose the Right One for Your Business
Digital marketing is no longer just a strategy for reaching new customers. Today, it’s an essential tool for staying in touch with your existing ones. As consumers become more mobile-centric and brands look to build long-term relationships with their customers, digital marketing has become crucial for businesses of all sizes. If you’re not sure where to start with your own digital marketing strategy, take a look at this guide on the different types of digital marketing that are out there.
Social Media Marketing
Social media marketing is a great way to reach your target audience. It can help you generate leads, build brand awareness, and build relationships with customers. Social media marketing also has the potential to increase sales by allowing you to run ads on platforms like Facebook or Instagram. If you’re looking for an affordable way to get started with digital marketing, social media might be right for you!
Search Engine Optimization (SEO)
Search engine optimization (SEO) is a process of optimizing your website to rank higher in search engines. The goal of SEO is to attract more people to your website by increasing its visibility in organic search results. SEO is a long-term strategy and it takes time to see results, but it’s worth the effort because it’s one of the most effective ways you can grow your business online.
Paid advertising is a good way to reach your target audience. You can use paid advertising on social media, YouTube, search engines and other online platforms. Paid ads are most effective when you know your target audience and what they are interested in.
Website analytics are the most important tool in digital marketing. They allow you to see how many people visit your website, what they’re looking at and how long they stay there. You can also track conversions (for example: if someone fills out a contact form or buys something).
In addition to basic metrics like page views and bounce rates, there are some important things you should be looking for:
- How much time do users spend on each page of my site? This will tell me whether my content is engaging enough for them – or if it needs improvement.
- What are the top keywords people search when they come to my website? This gives me an idea of what topics I should write more about so that I’m reaching potential customers with relevant information when they arrive at my site through Google searches.
When planning your digital marketing strategy, consider what type of content you want to create, and the target audience for which you want to create it. This will help you determine which channels are best for reaching them.
You also want to consider what type of content you want to create, and the target audience for which you want to create it. This will help you determine which channels are best for reaching them.
Social media marketing: If your customers are on social media, then this is where they are likely to be found. Social media marketing can include creating and sharing content on Facebook, Twitter and Instagram (among other platforms). Paid advertising: Your business may benefit from paid ads on Google AdWords or Facebook Ads that target potential customers based on their interests and location. Search engine optimization (SEO): If people search for keywords related directly or indirectly with your business online–and if those searches result in clicks through into a website owned by yours–then there’s probably some room for improvement in terms of optimizing those pages using SEO techniques like keyword research so as not only rank well but also convert visitors into leads/customers/subscribers etcetera! Analytics: Analytics help us understand where we’re getting our traffic from so we know where else we need more visibility in order not only drive more traffic but also increase conversions.”
What types of digital marketing will work best for your business? It depends on several factors, including your target audience. One of the most important things to consider is where your audience is looking for information and what they know about the industry. If you want to capture the attention of an in-depth niche audience who knows a lot about the industry, informational content can create value and draw them in. If you’re trying to reach a young audience, one of the most useful tools available to you is social media. Find out which platforms are most popular among your target audience and start marketing there!