Facebook lead generation ads are a powerful way to build your email lists of new leads. You can use this to create a series of emails, which will keep your audience engaged with your brand and encourage them to purchase or sign up for your products or services. In this post, I’m going to show you the exact steps I used when creating my own Facebook lead generation ads, including what makes them successful and some things you should avoid at all costs!
What Are Facebook Lead Generation Ads?
Facebook lead generation ads are a form of online advertising that helps you build your email list. They work by targeting only the people who are interested in your product or service, which means you have more control over who sees your ad.
Facebook lead generation ads can be used to build your contact list for new leads, but they’re also useful if you want to capture emails from previous customers and turn them into repeat buyers. For example, if someone bought something from you through an Amazon listing before, it would make sense to advertise on Facebook in order to get their attention again and sell them another product.
How Do They Work?
Facebook lead generation ads are just like any other Facebook ad, but with a few extra features. They’re designed to get people to subscribe to your email list and build a community around your business. They can be targeted to specific audiences based on their interests, demographic information and location.
They allow you to put all of your lead generation efforts in one place so that you can find new customers by targeting them specifically rather than hoping they see an ad on their News Feed or within the app itself (which is where most businesses still get the majority of their leads).
5 Ways to Use Facebook Lead Generation Ads
Facebook Lead Generation Ads are a great way to build your contact lists. If you don’t already have an audience, it can be difficult to grow your list and get new leads when you first start out. These tips will help you make the most of this feature:
1. Use a Clear Call to Action
The first thing to consider when creating a lead generation ad is what you want your audience to do after they’re done reading it. You want them to know exactly what they should do next, and have everything set up in advance so that once they click the ad, it’s easy for them to complete their desired action.
For example, if you’re advertising a free ebook about how to grow roses in your backyard, make sure the call-to-action button says “Download Now.” This makes it clear what will happen when someone clicks on the ad—and makes it easy for people who are interested in growing roses (but not interested enough yet) or haven’t thought of downloading ebooks before (or don’t know how). On the other hand:
If you’re advertising a course on building small businesses by using internet marketing techniques (like blogging), then maybe consider using something like “Learn More” instead? This way others can learn more about this specific topic without being distracted by all sorts of other things available online today!
2. Offer an Incentive
- Offer an incentive.
Giveaways are a great way to attract new leads, so you should offer one if at all possible. This can be as simple as offering a free consultation or educational session, or even giving away a freebie like a report or ebook. The more you give away, the better (within reason). Your goal is to build goodwill with your target audience and make them feel like they’re getting something valuable out of their involvement with your brand—and giving away something that takes time/money helps achieve this goal.
- Make sure there’s no cost for admission (or very little).
The last thing you want during this stage is for someone to pay for something once they’ve reached out to you via lead generation ads but have not yet purchased anything from your business yet. By offering some sort of incentive that’s either completely free or inexpensive enough (like $5), it will encourage people who really do want what you have on offer without putting off those who don’t care about it so much.
3. Make It Shareable
There are a few different ways to make your ad more shareable.
- Make it easy for people to share your ad. If someone is interested in sharing, they need only tap the “Share” button at the end of your video or text post. The more places you allow them to do so, the better.
- Make it clear what they will get out of sharing your ad. You don’t want them thinking they’re just being asked to pass around some video with no direct benefit for them (i.e., having their friends and family watch). Instead, be upfront about what information you’re providing and how many people it can reach—that way friends and family can see that there’s something in it for them too!
4. Show Off Your Expertise and Personality
When creating a Facebook lead generation ad, be sure to utilize the space you have available to you by using your most appealing photos and headlines. You want people to notice your ad and click on it out of curiosity. The best way to do this is by showing off your expertise and personality within the first few seconds of them seeing it! This can also be done with a catchy headline or clear CTA (call-to-action). Don’t forget that these elements need to be shareable so use social proof as well (such as testimonials).
5. Ask for Just Enough Information
You may be tempted to ask for information that you don’t actually need. However, if your form is too long, your customers will get frustrated and leave before they have a chance to provide the more critical information you need to build the relationship.
To keep things simple, ask for just enough information in order to start the conversation. Also avoid asking questions that are too personal or sensitive (such as “How old are you?” or “What’s your social security number?”). These can come across as pushy and could make people uncomfortable about responding at all. Instead of asking these types of questions, try asking what kinds of products or services they’re interested in learning about instead—this way there’s no pressure on the consumer to answer a difficult question if they don’t want to do so.
Finally, do not ask for unnecessary data points—they’ll just clutter up your form page and make it less appealing for potential customers looking around on Facebook ads!
Use Facebook lead generation ads to effectively build your email contact list, especially for your new leads.
Facebook lead generation ads are a great way to build your email list, especially for new leads.
Facebook is a great place to build your email list because it’s an easy place for people to find you and get in touch with you. With Facebook lead generation ads, you can send those people straight into your inbox. Better yet, they’ll already have some interest in what you have to offer them—which means more opportunities for conversions during the sales process.
We hope this guide has gone some way to helping you understand how Facebook Lead Generation Ads work and how you can use them to create an email contact list. We’re big fans of using this platform for lead generation, as it’s one of the most effective ways of reaching out to people with your message and getting them to take action. If you need any more help getting started on Facebook ads, then head over here where we have lots more information on creating successful ad campaigns!