The world of digital marketing is changing. The tools and technology we have available to us have advanced at an incredible rate over the past decade, and that trend is only going to continue. Artificial intelligence (AI) is one such technology that’s becoming more commonplace in marketing—and for good reason. AI can do a lot more than just help you with your next presentation; it’s also poised to make a big impact on the future of digital marketing.
What is artificial intelligence?
Artificial intelligence (AI) is a computer system that can learn and make decisions. It’s often used to automate tasks, such as content creation and distribution, so that you don’t have to spend time on those tasks yourself.
AI can also be used to target and personalize content based on what the user is doing on your website or app–such as visiting certain pages or spending time looking at specific items in their shopping cart. AI can analyze behavioral patterns in order to provide more relevant recommendations for products or services based on previous purchases made by customers who are similar in some way (for example: age group).
How will AI change digital marketing in 2023?
- AI will create and distribute content. Today, you can use AI to create videos, images and other types of content automatically based on your brand’s goals or audience preferences. This will make it easier for brands to produce high-quality content quickly and at scale–and it also means that there will be more unique pieces of content available for consumers on social media platforms like Facebook or Instagram (which has already been rolled out).
- AI will target messaging based on real-time behavioral insights from data analysis tools such as Google Analytics & Optimizely etc.. For example if someone has visited your website but didn’t purchase anything then you can send them retargeting ads based on their interests so they come back again later when they’re ready!
Automated content creation and distribution
AI can be used to create and distribute content, but it also helps optimize the content you already have. AI has the ability to analyze your audience’s preferences, behavior, and interests in order to recommend new topics or channels that might be more relevant than others. For example, if your audience is mainly female millennials who live in New York City and love yoga but rarely engage with social media posts about finance or politics–you should probably focus on creating more articles related to yoga rather than something like tax reform legislation (unless you’re one of those weird people who actually enjoys reading about tax reform legislation).
In addition to helping identify which topics are most interesting for specific audiences based on past engagement data from their behaviors online, AI can automate much of the process behind creating original pieces of content as well as sharing existing ones across various platforms such as Facebook Ads Manager or Twitter Ads Manager so they reach even more people without requiring any additional effort from marketers themselves!
Targeting and personalization
- AI will help marketers understand their customers better.
- AI will help marketers personalize their approach to customers.
- AI will help marketers target their customers more effectively, which in turn can lead to improved engagement, reduced costs and a higher return on investment (ROI).
Behavioral insights
AI can help marketers understand their customers better, which is a huge benefit to digital marketing. For example, AI can help marketers understand how customers interact with their content and what they’re looking for when they visit a website. It can also be used to analyze trends in customer behavior over time so that brands are able to make informed decisions about what content to share as well as how often certain messages should be repeated (or not).
The data collected from these various interactions will allow you to gain insight into what motivates your audience and where growth opportunities lie within your target markets. This information allows you more control over the direction of your business–from optimizing ad spend efficiency across channels all the way down through targeting specific audiences based on behavior patterns observed through AI analytics tools such as Google Analytics Premium or Adobe Analytics Premium+.
The future of digital marketing involves more AI than ever before
- AI will be used for content creation and distribution.
- AI will be used to target and personalize.
- AI will be used for behavioral insights.
Artificial intelligence is going to have a huge impact on digital marketing in the coming years, and we’ve only just begun to see what it can do. As more businesses adopt AI technologies, marketers will be able to create more personalized content for their customers and target them with ads at scale–without having to spend time or money on manual labor. The opportunities for growth are endless when you’re using artificial intelligence tools like chatbots and predictive analytics software!
