The purpose of SEO is to help your website rank higher in search engine results. This means that people will see your site before other sites when they search for something related to what you’re offering.
SEO can also be used to help drive traffic to your website by increasing its visibility in organic search results, which don’t require any payment or effort on the part of the searcher.
The most important thing to remember about SEO is that it’s a long-term strategy. It’s not something you can do once and expect immediate results. You’ll need to work consistently at building authority and trust with search engines over time.
The main goal of SEO is to get more traffic from organic (non-paid) sources — such as Google, Bing, Yahoo and Baidu — through better rankings on SERPs (search engine result pages). Achieving this type of traffic means more people will find your website through search engines like Google, Bing and Yahoo! than would otherwise have done so organically.
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