Welcome to the world of digital marketing! Some of the trends that will be listed here may surprise you. There are a lot of new things happening in this field right now, so it’s important to know what’s up before you make any decisions about your own strategy for this year.
Artificial Intelligence (AI)
AI is a technology that enables machines to perform tasks that are normally reserved for humans. It’s an umbrella term for many different technologies, including machine learning and deep learning.
AI has been around since the 1950s but only recently has it become more accessible and applicable to business than ever before.
AI can be used in digital marketing to help automate repetitive tasks such as email marketing campaigns or website optimization, saving you time and money while increasing your productivity!
Influencer marketing
Influencer marketing is the process of working with social media influencers to promote your brand or product. Influencers are people who have a large number of followers on social media and can be celebrities, bloggers, or micro-influencers. In 2019, the use of influencer marketing has increased by 29%. The new wave of influencer marketing will be focused on content creation and engagement rather than just driving traffic to a website or store.
Personalized marketing
Personalized marketing is the future of marketing.Personalized marketing is the process of making your marketing more relevant to your customers by using data about them, such as their location or demographics, to deliver a more personalized experience. This can take many forms: from tailoring content based on previous interactions with a customer (e.g., showing an ad for a product they’ve viewed before) all the way up to predicting their lifetime value and sending highly personalized emails based on what they seem like they want at any given time in their lives (e.g., if someone buys something expensive after getting married).
There are two main reasons why personalized marketing will become increasingly important over time: firstly because people are demanding it; secondly because new technologies make it easier than ever before for businesses large and small alike.
Short-form video content
Short-form video content is the future of marketing. It’s short, snappy and to the point–and it has a shorter attention span. Short-form video content is more engaging than long-form videos because viewers can easily digest it in one sitting without being distracted by other things on their computer screens or phones. And finally, short-form videos are more shareable than long ones: It only takes a few seconds for someone to share your latest post on Facebook or Twitter!
Multi-channel social media marketing
Social media is a great way to connect with your customers and engage them in conversations about your brand. It’s also a great way to drive traffic back to your website, which can lead directly to sales. Social media is also an effective tool for building brand awareness by sharing content that will resonate with potential customers.
LinkedIn is a social media platform that allows you to connect with people in your industry and beyond. It’s also a professional networking site, where you can find jobs, career advice and more.
LinkedIn has over 500 million users worldwide, making it the world’s largest professional network. The platform allows users to create profiles and search for jobs by industry or location; post updates about their work experience; contact potential employers directly through messaging apps like WhatsApp or Messenger; share articles from news sites such as Forbes; see who has viewed their profile recently (and who hasn’t); recommend other users based on skill sets they have in common with those being recommended–and much more!
SEO
SEO is not a quick fix. It’s a long-term strategy that requires time and effort, but it’s also not a magic bullet.
If you’re looking to improve your organic ranking in search engines, SEO requires research and testing to determine what keywords will work best for your business. There are many factors that can affect how well your site ranks on Google or Bing (for example: backlinks, page speed). You’ll want an expert who understands these nuances so they can help you get the most out of each new update from Google or Bing as they roll out over time.
Customer experience
Customer experience is a key part of the customer journey. The customer journey is the path a customer takes from awareness to purchase, and it’s made up of three main stages:
- Awareness–when customers become aware of your brand or product
- Consideration–when they consider it as an option while making a purchase decision
- Purchase–where they choose to buy from you
Ethics in digital marketing
Ethics are important in digital marketing, and many businesses have been caught out by the GDPR. To avoid this, you need to be transparent and honest in your marketing, as well as avoiding spamming your audience with unwanted content.
The best way to ensure that you’re not being unethical is by making sure that all of the content on your website or social media channels is relevant and useful for consumers. You should also avoid creating offensive or harmful content that could potentially cause harm to individuals or groups (this includes hate speech).
We hope that you are ready to dive into the world of digital marketing and take advantage of these trends. We know it can be overwhelming at first, but we promise that once you start using them, they will become second nature!
