If you’re like me, you’ve gotten pretty good at typing on your phone. But typing isn’t the only way we interact with our devices—we also talk to them. And as more people start using voice search on their iPhones and Android devices, the SEO industry needs to keep up with the changing landscape in order to ensure that our content is reaching its intended audience. That’s why I’m excited about this post: it has some of my best tips for optimizing your site for voice search, along with helpful examples from real-world brands who are already doing it well!
What is voice search?
Voice search is a natural language search engine that allows users to ask questions and receive answers through a voice interface. It’s different from other forms of digital interaction because it enables people to search for information without having to type anything into their device or app.
Voice assistants like Siri, Alexa and Google Home are part of the same category but not all voice assistants use voice recognition technology (like Siri) or natural language processing (like Alexa).
How does voice search impact SEO?
For those of you who haven’t yet tried voice search, it’s a natural way to ask Google a question. You speak your query into a device like an Amazon Echo or Google Home, and it responds with answers based on what it knows about you.
This is different from traditional web searches because the information that comes back is tailored specifically for the person doing the searching. This can make voice search more conversational than traditional search results–it feels like someone is talking directly with you rather than just providing an unbiased list of links from around the web. Voice assistants also tend to be more personal; they know who their users are (and even where they live), so they’re able to answer questions about things like weather reports and commute times without requiring additional input from users first (e..g asking “how long does my commute take?”). Finally, mobile devices are often used as entry points into these smart speakers’ ecosystems; this means people may never even see those websites again after using them once!
Voice search SEO tips
- Use video content, rich media and images.
- Use a conversational tone.
- Use keywords in titles, descriptions and tags.
- Optimize for voice search and SEO.
With devices like Amazon Alexa and Google Home becoming more common in U.S. households, it’s important that you adopt a voice search optimization plan to reach more voice searchers.
Voice search is a new way to search the web, and it’s growing in popularity every day with the advent of new devices like Amazon Alexa or Google Home. In fact, according to Search Engine Watch:
- “Voice commands are now used by 4% of smartphone users.”
- “More than half (54%) of all searches on mobile devices are done via voice.”
We hope that this article has given you some insight into how voice search can impact your SEO. If you want to stay ahead of the curve, it’s important that your website is optimized for voice searchers. Voice search is still in its early stages, so there are many unknowns about how it will impact SEO. However, these tips should give you a good foundation for building out your voice search optimization plan and making sure your site is ready when more users start using their devices instead of typing on keyboards or typing pads!
