In an age of escalating competition for market share and brand loyalty, more firms are turning to the Internet to attract leads, build visibilty, and develop new customers

In an age of escalating competition for market share and brand loyalty, more firms are turning to the Internet to attract leads, build visibility, and develop new customers. But what can they do if they’re not sure how to begin? In a world where traditional marketing practices are less effective and producing fewer results than ever before, professional services firms need new ways to get ahead in their markets. Here’s the secret: They need to learn how to create an extraordinary online marketing program based on customer insights and marketing analytics.

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