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Top Digital Marketing Trends for 2023

Welcome to the world of digital marketing! Some of the trends that will be listed here may surprise you. There are a lot of new things happening in this field right now, so it’s important to know what’s up before you make any decisions about your own strategy for this year.

Artificial Intelligence (AI)

AI is a technology that enables machines to perform tasks that are normally reserved for humans. It’s an umbrella term for many different technologies, including machine learning and deep learning.

AI has been around since the 1950s but only recently has it become more accessible and applicable to business than ever before.

AI can be used in digital marketing to help automate repetitive tasks such as email marketing campaigns or website optimization, saving you time and money while increasing your productivity!

Influencer marketing

Influencer marketing is the process of working with social media influencers to promote your brand or product. Influencers are people who have a large number of followers on social media and can be celebrities, bloggers, or micro-influencers. In 2019, the use of influencer marketing has increased by 29%. The new wave of influencer marketing will be focused on content creation and engagement rather than just driving traffic to a website or store.

Personalized marketing

Personalized marketing is the future of marketing.Personalized marketing is the process of making your marketing more relevant to your customers by using data about them, such as their location or demographics, to deliver a more personalized experience. This can take many forms: from tailoring content based on previous interactions with a customer (e.g., showing an ad for a product they’ve viewed before) all the way up to predicting their lifetime value and sending highly personalized emails based on what they seem like they want at any given time in their lives (e.g., if someone buys something expensive after getting married).

There are two main reasons why personalized marketing will become increasingly important over time: firstly because people are demanding it; secondly because new technologies make it easier than ever before for businesses large and small alike.

Short-form video content

Short-form video content is the future of marketing. It’s short, snappy and to the point–and it has a shorter attention span. Short-form video content is more engaging than long-form videos because viewers can easily digest it in one sitting without being distracted by other things on their computer screens or phones. And finally, short-form videos are more shareable than long ones: It only takes a few seconds for someone to share your latest post on Facebook or Twitter!

Multi-channel social media marketing

Social media is a great way to connect with your customers and engage them in conversations about your brand. It’s also a great way to drive traffic back to your website, which can lead directly to sales. Social media is also an effective tool for building brand awareness by sharing content that will resonate with potential customers.

Linkedin

LinkedIn is a social media platform that allows you to connect with people in your industry and beyond. It’s also a professional networking site, where you can find jobs, career advice and more.

LinkedIn has over 500 million users worldwide, making it the world’s largest professional network. The platform allows users to create profiles and search for jobs by industry or location; post updates about their work experience; contact potential employers directly through messaging apps like WhatsApp or Messenger; share articles from news sites such as Forbes; see who has viewed their profile recently (and who hasn’t); recommend other users based on skill sets they have in common with those being recommended–and much more!

SEO

SEO is not a quick fix. It’s a long-term strategy that requires time and effort, but it’s also not a magic bullet.

If you’re looking to improve your organic ranking in search engines, SEO requires research and testing to determine what keywords will work best for your business. There are many factors that can affect how well your site ranks on Google or Bing (for example: backlinks, page speed). You’ll want an expert who understands these nuances so they can help you get the most out of each new update from Google or Bing as they roll out over time.

Customer experience

Customer experience is a key part of the customer journey. The customer journey is the path a customer takes from awareness to purchase, and it’s made up of three main stages:

• Awareness–when customers become aware of your brand or product
• Consideration–when they consider it as an option while making a purchase decision
• Purchase–where they choose to buy from you

Ethics in digital marketing

Ethics are important in digital marketing, and many businesses have been caught out by the GDPR. To avoid this, you need to be transparent and honest in your marketing, as well as avoiding spamming your audience with unwanted content.

The best way to ensure that you’re not being unethical is by making sure that all of the content on your website or social media channels is relevant and useful for consumers. You should also avoid creating offensive or harmful content that could potentially cause harm to individuals or groups (this includes hate speech).

We hope that you are ready to dive into the world of digital marketing and take advantage of these trends. We know it can be overwhelming at first, but we promise that once you start using them, they will become second nature!

Balance Organic Results with Paid Ads

Introduction

As a business owner, you want to make sure you’re getting the most out of every dollar you spend. This means knowing which methods are providing the most value for your marketing efforts. A recent study by HubSpot found that organic results are better at driving ROI than paid ads. This can be difficult because most brands don’t know how to create content that gets people talking or how often they should publish new blog posts in order to increase their organic traffic. But here is some good news: there are various ways that businesses can optimize their content strategy while still paying attention to ROI metrics!

The HubSpot study also found many organizations were able to achieve a positive ROI from content marketing; however, the exact percentage is not known. Because of the difficulties marketers face with this topic, it’s important to understand how to promote content organically, as well as paid advertising options, to provide more success with content.

ROI isn’t always easy to measure and there are other ways you can evaluate your efforts.

Organic Results

Organic results can come in the form of informative blog posts and articles (like this one) that link back to the website. Organic traffic is free, but it does take time and effort to generate. Social channels such as Facebook and Twitter are great ways for you to reach your audience directly without having to pay for ads.

Organics can come in the form of informative blog posts and articles (like this one) that link back to your website. When people click on those links, they’ll go to your website. You can use tools like Google Analytics to track how many people click on the link and visit your site as a result of organics.

The organic traffic will increase, thus increasing the chances of lead generation.

If you have a new website, the best way to get started is with organic traffic. Organic traffic is free and comes from search engines like Google, Bing and Yahoo! When people search for something on one of these platforms, they may see your website in their results because of its ranking in the SERPs (search engine results pages). This can help increase brand awareness and generate leads for businesses that do not have much money or time to spend on paid advertising campaigns.

Organic traffic can also be more targeted than paid ads because people are searching for specific products or services related to what you offer on your site; therefore they’re more likely to convert into customers if they find what they’re looking for there. Additionally, as opposed to purchasing clicks through social media platforms like Facebook Ads or Twitter Ads where users aren’t necessarily searching specifically for what businesses offer–they’re often just browsing through feeds–organic searches result in visitors who are ready-to-buy right away!

Social channels to reach your audience, such as Facebook and Twitter.

Social media is an excellent way to reach your audience. It can be used to promote content, increase brand awareness, drive web traffic and sales.

Social media platforms are also a great place to share information about upcoming events or promotions that you have planned for your business. If you use social media correctly it will become an invaluable tool in helping you grow your business organically (without having any paid ads).

These are all free ways to promote content and increase organic traffic.

Creating content is the best way to get more organic traffic, but it’s not the only way. You can also use social media, email marketing and other methods to promote your content. Here are some suggestions for how you can do that:* Use Facebook ads to drive traffic to your blog posts or website.* Use Pinterest contests and boards as a way of getting people interested in your products.* Create infographics from data collected from surveys or polls that relate directly back to your business goals (e.g., increase sales).

This method has significant advantages because it grows over time.​

This method has significant advantages because it grows over time. Organic traffic increases over time, and you don’t have to pay for it. Organic search results are also more targeted and likely to convert than paid ads. If you’re looking for long-term success in your business, organic SEO is the way to go.

Paid Advertising

Paid advertising allows you to create your own ads and then select which users see them by choosing specific keywords or audiences through Google Ads, Facebook Ads or other display ad networks.

For example: You want to reach people who are interested in organic food and live near your store. You can create an ad that says something like “organic food” and target it towards people who live within a certain distance from your store location. This will ensure that only those who are interested in organic foods see the ad while others remain unaffected by it (and not waste money).

Paid advertising allows you to create your own ads and then select which users see them by choosing specific keywords or audiences through Google Ads, Facebook Ads or other display ad networks.

Paid advertising allows you to create your own ads and then select which users see them by choosing specific keywords or audiences through Google Ads, Facebook Ads or other display ad networks.

• It’s more effective because you can target the exact audience for your business. For example, if you own an organic food store, paid ads would allow you to promote healthy eating tips in cities where there are lots of people who care about eating healthy. This way, when someone searches “how do I eat healthier?” they will see one of your ads at the top of their search results page instead of another company’s ad (which might not offer as much value).
• Paid ads are also cheaper than organic promotion because they’re easier to track: You know exactly how much money was spent on each ad campaign as well as how many clicks were generated from those campaigns–and this data helps improve future campaigns by showing what works best for certain audiences/products/etcetera based off previous experiences with similar ones!

Finally… don’t forget about social media! Social media platforms such as Facebook or Instagram provide great opportunities for both businesses looking into expanding their reach through advertisements while still maintaining control over budgeting decisions made within those channels.”

With paid advertising, you set a budget for how much you want to spend and pay only when someone clicks on an ad or views the ad for a predetermined amount of time.

With paid advertising, you set a budget for how much you want to spend and pay only when someone clicks on an ad or views the ad for a predetermined amount of time.

Paid ads allow you to test different types of ads to see which ones work best for your audience. For example, if you’re paying for clicks and getting very few conversions from one campaign but lots from another campaign with similar costs and targeting options, then it might be worth switching over to the second campaign.

Conclusion

So, what does this all mean for your organization? It’s important to remember that organic results will always be there, but they’re not always immediate and may take time to build up. Paid advertising can help speed up the process by targeting specific audiences through social media platforms like Facebook Ads or Google AdWords campaigns. By using both types of promotion methods together, you can make sure your content reaches more people who are interested in what you have to offer!

What is Market Research?

Introduction
Market research is an important part of any business. The better you know your market, the more likely you are to succeed. That’s why it’s so important to conduct market research before launching any product or service into the world. If you want to understand your market better and find out what customers really want (and don’t), then read on!

What is market research?

Market research is the process of gathering information about a target market. It helps companies understand their customers and potential clients, and it provides valuable insights into how to reach them.

In short, market research is used to gather data that will help you make better business decisions. You can use this information to improve your product or service offerings, create more effective marketing campaigns, develop new products and services (or even decide whether or not it’s worth investing in something), etc.

The advantages of market research

Market research is an essential part of any business. It helps to identify new opportunities, new markets, new customers and competitors and trends and patterns in the industry.
It also helps you understand what your prospects want from you so that you can give them what they need at the right time.

Conducting market research

Conducting market research

• Market research is an important part of every business, and digital marketing is no different. The more you know about your audience and their needs, the better your marketing campaigns will perform. You can conduct market research in a variety of ways: through surveys or focus groups; by conducting interviews with customers; through social media monitoring tools like Facebook Ads Manager or Twitter Ads reporting tools.

What questions should I ask?

• A good rule of thumb is that if someone asks you a question when they’re shopping for something similar to what you offer (think “What’s the best car?”), then it’s worth asking yourself as well! If there isn’t already an established solution out there (like how many services exist for booking flights), then consider creating one instead–that way everyone wins!

Who’s involved in market research?

Market research is a collaborative process involving many people, including marketing managers, data analysts and IT professionals.

In-house market research can be conducted by a company itself or outsourced to an agency. The latter option has its benefits; it allows you to focus on core business activities while leaving the task of collecting data and analyzing it in the hands of experts who have experience in this field.

Market research strategies

There are a number of different market research strategies that can be used to gather information about your target audience. These include:

• Qualitative research – This type of research is used to collect data from an individual or small group of people, which allows you to gain insight into their behaviors and attitudes. You might use qualitative studies if you want a deeper understanding of why someone buys something or what they like about your product or service.
• Quantitative research – This type of study tends to use larger samples and aims for statistical significance rather than in-depth analysis; however, it does provide valuable information about the size and demographics of your target market as well as how much they’re willing to spend on products like yours (if applicable).
• Surveys – A survey is one way marketers can gather useful information from customers without having direct contact with them–all they need is access via email addresses or phone numbers! Surveys allow marketers who aren’t able meet face-to-face with prospects/customers still get feedback through self-administered questionnaires sent out over email/mailing lists etcetera.

How to Use LinkedIn Analytics for a B2B Audience

Introduction

LinkedIn is a powerful tool for business communication, but it can be tricky to use. This is especially true if you’re not a marketing expert or have never used analytics before. Luckily, LinkedIn has made it easier than ever to improve your company page with analytics!

Know your audience

The first step to using LinkedIn analytics is knowing your audience. You need to know what they want from you and how they want it delivered, so that when you’re creating content for them, it’s relevant and useful.

• Know their needs: What do they need? Do they have a problem or pain point that can be solved with your product or service? If so, how does this fit into their overall business goals?

• Know their pain points: What are some common frustrations among people in this role or industry–and how can your company help them overcome these issues (or at least make them more bearable)? For example, if most marketers struggle with generating leads online without having an endless budget for PPC ads or email marketing campaigns…then maybe one way for you as a B2B marketer would be through content marketing!

Create a company page

• Create a company page. To do this, go to your company’s name in the top right corner of LinkedIn and select “Company Pages.”
• Add a cover photo and description to your business manager (this will be linked from your homepage).
• Link to your website from that same page. If you don’t already have one, here’s how to create a basic website in five minutes or less!
• Set up an employee or two as editors for their own profiles so they can post updates about news at work and answer questions from potential customers looking for advice on purchasing decisions.*

Create content for the right people

Before you can create content that will resonate with your audience, it’s important to know who they are. If you’re not sure what type of person your target audience is or where they hang out on LinkedIn, the first step is to take a look at some of the data that LinkedIn has collected about them. Using the Audience Insights tool, which is available in all paid versions of LinkedIn Ads Manager and in free versions with certain limitations, advertisers can analyze user demographics such as age range, gender and location as well as interests like “career advice.” This way you’ll know exactly who will benefit most from whatever type of content you decide to create next–and whether or not those people would be interested in seeing ads related specifically toward them!

It’s important to use analytics to make sure you are effectively reaching the people you want to reach.

Before you start using analytics, it’s important to define the problem that needs solving. What do you want to achieve? Are there specific goals that will help guide your strategy and execution of marketing efforts on LinkedIn?

If not, it might be time for some introspection: what are some tangible fitness goals that could be achieved in 3-6 months (or sooner)? For example, if someone wanted to lose 10 pounds by December 31st but had never been able to stick with an exercise routine before this point in their life–it would probably be smarter for them not just jump into CrossFit classes three times per week from day one. Instead, they’d do well starting off slow by signing up for one weekly class at first and gradually building up over time until they’re ready for more advanced classes or even competing in competitions like Regionals or Games 2021!

Measure analytics with LinkedIn Page Admin

To measure your analytics, you’ll need to go into the Insights tab. This is where you’ll find all of the information about who is engaging with your content and how they’re interacting with it. You can see how many people have viewed each piece of content and even see which pieces were most popular among certain demographics.

LinkedIn also gives insights on specific posts or updates so that you know what types of content resonate best with different audiences. For example, if someone retweets one of your tweets or shares an update from their own profile page, LinkedIn will tell you who shared it as well as how many times they’ve done so previously (and whether they shared other posts from other people). This information can help guide future content creation efforts by giving insight into which kinds of posts are most likely to spread virally among certain groups within LinkedIn’s network.

Conclusion

LinkedIn is a great place to reach a B2B audience. It’s important to use analytics to make sure you are effectively reaching the people you want to reach, but this can be done by creating content for the right people and optimizing your company page with LinkedIn Page Admin.

How to Optimize Your Organization’s Digital Marketing Budget

Introduction

The world has gone digital, but businesses aren’t keeping up. Instead of paying for ads on television, radio and print media, companies are turning to digital marketing. Unfortunately, this means that their budgets are going toward things like SEM tools and PPC campaigns instead of toward the most effective forms of digital marketing: blogging and content distribution. I’m here to tell you why this is bad news for your business—and what you can do about it!

Don’t overspend on PPC

While PPC is a great way to get your message in front of the right audience, it can be costly if you don’t use it wisely. Your best bet is to hire someone who knows what they’re doing.
A good digital marketer will understand which keywords are most likely to lead conversions and how much money you should spend on each search term. They’ll also know when it’s worth paying more than usual for a specific keyword—and when that’s not necessary.

Find a blogging rhythm that works for you

If you’re looking for a quick win, starting a blog can be a great way to build your brand, drive traffic to your website and generate leads. A blog is also an excellent way of building an email list that you can use later in your marketing efforts.

Blogging is one of the most effective ways of generating content for digital marketing campaigns because it allows businesses to tell their stories in a compelling and authentic way that engages potential customers.

Use paid media to distribute your content

Paid media is a great way to get your content in front of people who might not otherwise see it. It’s also a good option for testing new content, if you have the budget for it. Paid media can help diversify your marketing efforts by creating targeted campaigns with different goals and objectives, as well as reaching hard-to-reach audiences.

One final note: If you plan on using paid media, be sure that it aligns with your overall digital marketing strategy and goals!

Figure out the keywords that are worth targeting, and target them intelligently

When it comes to digital marketing, keywords are the words or phrases that people use to search for products and services. They’re also incredibly important because they help you find new customers.

Here’s how: when someone searches on Google, they might type in the exact phrase “red power drill.” If your business sells red power drills, you want to make sure that ad is displayed near the top of their search results page so it can catch their attention—and hopefully convert into a customer! That’s why it’s crucial for marketers to know which keywords are best for their business, so they can target those keywords as appropriate and boost sales accordingly.

Digital marketing does not have to be expensive to be effective.

But it doesn’t have to be. Digital marketing is the use of online tools and platforms to promote your brand and products, including social media, email marketing, paid advertising on search engines and other websites and mobile apps, blogging and more.

It’s not just about Facebook or Twitter posts anymore—digital marketing includes everything from an email newsletter sent out once a month to a blog post about how to make banana bread that gets shared across social media channels. It might even involve someone paying for Google ads so they show up when people search for “how do I make banana bread?”

The benefits of using digital tactics are many: lower costs compared with traditional ads such as print magazines or television commercials; easier targeting based on what types of companies are looking at your website versus seeing an ad in their local newspaper (like if you want more young female customers).

Conclusion

These tips are just the beginning of your digital marketing journey, but they’ll put you in a great position to start improving your organization’s online presence. If you have any questions about these tips or other strategies for small businesses looking to optimize their digital marketing budget, feel free to reach out!

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How to Create a Google Business Profile

Introduction

The world is at your fingertips, thanks to the internet. With just a few keystrokes, you can have access to millions of websites and information about almost anything you can imagine. However, for small businesses trying to get noticed online, this can be difficult. The average person doesn’t take time out of their day to search for companies outside their city or state—they want results that are local and relevant. For small businesses in particular, there are numerous ways they can increase visibility on Google Maps and Search: through business listings (such as Yelp), blogs and other websites that link back to them; by creating some type of social media presence (Facebook).

What is a Google Business Profile?

With this guide, you’ll learn how to create a Google Business Profile and get all of the benefits that come with it.
Google Business Profiles are profiles on Google Maps that can help you attract customers in your area. For example, if you run a restaurant and want people who are looking up restaurants near them in their area, having a Google Business Profile will help them find out more about your business and potentially make reservations or bookings through the platform itself.
Creating one is fairly straightforward: first go to https://businessprofiles.google/create, then fill out all of your information as accurately as possible. Press “Save” when done!

Where Does a Google Business Profile Appear?

The Google Business Profile is a free service that helps businesses of all sizes connect with customers online. You can create a business profile on the Google My Business website to show up in local search results, advertising, and on Google Maps.
In order to create your business profile, you need to be logged into your GMB dashboard at https://www.google.com/business/. If you don’t already have an account set up for your business, follow these steps:
Click “Sign Up for Free” at the top right corner of any page on GMB; then click “Sign Up Now” if prompted by Gmail or another email address service provider; otherwise, select “Create Account” from the dropdown menu next to Sign Out (if signed in).
Enter the name of your business (or personal name if this profile will be used by an individual); then select Country/Region where it would best serve potential customers; then enter contact information including phone numbers and email addresses (you can add more details later).

How to Create a Google Business Profile

Go to the Google My Business homepage.
Click on “Get started” to begin creating your business profile.
Enter your business name, address and phone number into their respective fields. Then click “Continue.”
Upload up to 10 high-resolution photos of your store or office location that will be visible in search results for free, professional photos from Google Photos are also available for purchase if you want them (prices vary). You can also add a video here if you have one, but this isn’t required.
Write a description of what makes your business unique here; don’t forget to include any special offers that may entice customers! Click “Save & Finish” when done editing this section to move onto the next step in creating your profile page: adding links!

When you’re ready to start the process of creating your business’s Google profile, begin by logging into your account.

If you haven’t already created your Google account, do so by going to google.com and clicking on the “Sign In” button in the top right corner of the page. You will then be asked to enter your email address, which will serve as an identifier for you on Google. Next, choose whether or not you want to sign up for other Google services such as Gmail or YouTube (which is also how many people get their pictures for their profiles).
Once you have created a new account and logged in, it’s time to create your business profile on Google+. Your profile should include:

• Your name: This could be a person’s name or company name; if choosing this option make sure that you enter something that makes sense with what type of service they offer (e.g., if they are an accountant they might want something like “Accountant” rather than “John Smith”).
• Business address: Entering this information allows potential customers who may live nearby know where exactly it would be easiest for them go visit at any given time!
• Phone number: Similar reasoning applies here—this way customers can call ahead before driving all over town trying find someone who has already left work early just because they wanted some advice about tax deductions!

Once you’ve clicked the “Start Now” button, this will bring you to the next step: verifying your business.

Once you’ve clicked the “Start Now” button, this will bring you to the next step: verifying your business.
Verification is a way to make sure that the business you are submitting is actually yours. You can verify your business by phone or by mail—it all depends on what works best for you and your business. If possible, uploading an image of a physical copy of a recent bill (such as an electricity bill) would be helpful for us when we review it so that we know exactly which company is being submitted for verification.

Since everyone can’t search for every business out there on Google, Googlers have created a process for users to submit their businesses for verification.

Since everyone can’t search for every business out there on Google, Googlers have created a process for users to submit their businesses for verification. This process is called the Google My Business (GMB) tool and it helps make sure that the businesses you see in local search results are real. When you add or claim your business with GMB, you can get more customers, generate more reviews and even increase the number of clicks that come through your website by using rich snippets!
So how do you get started? Follow these five steps:

There are two ways to verify your business, through the mail and through phone.

The first is to verify your business through the mail. To do this, you’ll need to find a mailing address for one of the owners of the business and send them a copy of your ID and proof of company ownership (such as a business license or certificate of incorporation). You can also provide an email address or phone number where they can reach you.
Once they’ve received everything they need from you, they’ll take care of sending back everything else: pictures/scans/copies that prove that it’s really you who owns this business and that you’re who are claiming to be (this includes pictures/scans/copies from both sides). This process can take up to 4 weeks but in most cases it takes only 2 weeks (if not sooner).

Once you have verified that it is in fact your business, you will be able to click “Continue” and begin filling out all the information that goes into a Google Business Profile.

Once you have verified that it is in fact your business, you will be able to click “Continue” and begin filling out all the information that goes into a Google Business Profile.
Google allows customers to search for businesses by name and location. For example, if you type “Italian restaurants near me” into Google Maps or Search, the first few results will likely be local Italian restaurants. However, if there are many more Italian restaurants than can fit on the first page of results (which there usually are), Google will begin showing suggestions for narrowing down your search within their carousel at the top of your screen. They do this by using an algorithm which calculates how popular each restaurant is with consumers based on factors such as reviews from previous customers and other signals like keyword usage in content about them online.

This information will include categories and tags (note: these are different from keywords) and an introduction or overview of your business.

There are two main sections on the Google Business Profile: Categories and Tags. Categories are used to group similar businesses together, while tags (which can be added in up to ten different languages) describe what your business is about. In the example below, “Advertising” is a category and “Online marketing” is a tag. You can add as many categories and tags as you want—the more information you provide here, the better search results will be for people who are looking for your services or products.
You also have the option of adding an introduction or overview of your business in this area. This text will appear at the top of your listing on Google Search when someone searches for keywords related to your business type; it’s an opportunity for you to tell potential customers about what makes yours unique!

When finished with all the required fields, click submit!

Once you’ve filled out all of the required fields, click “Submit.” You can always add more information to your Google business profile later on. Each time you edit your profile, it will be updated on Google Maps and in other places that show your business information.
If you haven’t yet added a map for your store location, you’ll see a pop-up asking if you want to do so when editing your profile later on. This is where people will be able to find directions from their current location to yours! Once they’re there, here’s how:
To check for accuracy: Go to google/maps/placeviewersrc=googlemaps&size=720×720&lat=36.862868&lng=-145.058254#mapid=0f9d1ce25c9e3c856d5647060b3720a2c7f3e59e4ab9a51bfa6cb7796d5179906caa0fe0a8001cd4779ed6bd5089fc8b7cc458be51defef4d2cf45faa4ebbbcdc;style=32;zoom=17;type=roadmap

If you want people to find your business when they search for goods and services like yours on Google Maps or Search, creating a Google Business Profile is essential.

If you want people to find your business when they search for goods and services like yours on Google Maps or Search, creating a Google Business Profile is essential.
Google Business Profiles help users find businesses that meet their specific needs. The information you share with customers and potential customers helps them make informed decisions about the products or services they need from your business.
Businesses that have a strong online presence see an increase in sales and acquire new customers by having a well-maintained digital presence through reviews and reputation management.

Conclusion

We’re excited to help you get started with creating a Google Business Profile. If you have any questions or would like some additional guidance on how to create an effective profile, please feel free to reach out! We’re happy to help in any way we can.

Google PPC for Your Dental Marketing Needs – A Brief Guide

Introduction

Google Ads is one of the most effective ways to get new patients to your dental practice. The platform gives you access to a wide variety of audiences and allows you to target those audiences specifically. If you’re unfamiliar with Google Ads, don’t let that scare you! It’s surprisingly simple, and this article will walk you through everything you need to know about setting up an ad that works for your practice.

Keyword research

Before you get started on your keyword research, it’s important to define the problem. What do you want to achieve? What are your goals?

It might seem obvious that you want to generate more traffic or leads for your business. But if that was all that mattered, everyone would be hiring an SEO company and running Google Ads campaigns! The truth is that this may not be feasible for every business owner in healthcare marketing. Some businesses have very limited budgets and/or time constraints. Others simply aren’t interested in pursuing aggressive growth strategies at this stage of their business’ life cycle.

For example: Your goal could be “Generate 50 leads per month by July 1st.” Or maybe it’s more like: “Increase brand awareness among new audiences by 20% over three months.” However ambitious these goals might sound (and trust me—they are ambitious!), they’re also realistic because they’re based on tangible fitness goals like losing weight or gaining muscle mass (which most people can relate to).

Intent keywords

Intent keywords, also known as conversion-oriented keywords, are the ones that people search for when they’re ready to make a purchase.

For example: “dental insurance.” This would be an intent keyword because someone who is looking for “dental insurance” has likely already made up their mind about what type of dental insurance they want to buy and need help finding it.

This is important because intent keywords are more expensive than non-intent keywords; advertisers will pay more per click if you’re targeting someone who is ready to buy something instead of someone just browsing around or doing research on products/services like yours.

Ad position and quality score

Quality score is determined by three factors:

• Click-through rate (CTR) – this stat measures how many people click on your ad after seeing it for the first time. If you have a high CTR, then your ads will appear above those with lower values in the SERPs.
• Cost per click (CPC) – this is how much you are paying to display an ad each time someone clicks on it. Ads with higher CPCs tend to rank higher in the SERPs, as Google would rather give its advertisers exposure than save money by showing cheaper ads that don’t get clicked on much (or at all).
• Conversion rate – this statistic represents how often people who see your ad actually make a purchase or take some other action after they’ve landed on your website from their search results page*. If a user clicks on one of your advertisements but doesn’t convert into a lead, sign up as a customer or otherwise buy something from you (which we’ll define as “conversion”), then that’s going to hurt both their quality score and yours!*Conversion can also mean signing up for an email newsletter or downloading an ebook/guide

Location targeting

Location targeting is one of the most powerful features of Google Ads. It allows you to target people who are searching for dentists in your area, or target people who are searching for dentists in a specific city or town. For example, if you want to advertise to people looking for teeth whitening services in San Francisco, CA, then all you have to do is use this location modifier with your ad copy and Google will automatically show your ads only when someone searches for “teeth whitening service” on Google within 100 miles of San Francisco.

Mobile bid modifier

The mobile bid modifier is a feature that allows you to increase the cost of your ads when someone clicks on them from a mobile device. This helps you to get more conversions from mobile devices and can be modified by going to campaign settings.

Google Ads is a great way to get new patients to your dental practice.

Google Ads is a great way to get new patients to your dental practice. It’s an affordable tool that can help you reach the right people in your area, which is necessary for getting new patients and growing your business. If you want an expert to handle this, you can reach out to us at info@pinecone-media.com. You can also use the link on our homepage to download our dental case study.

Use Facebook Lead Generation Ads to Build Your Contact Lists

Introduction

Facebook lead generation ads are a powerful way to build your email lists of new leads. You can use this to create a series of emails, which will keep your audience engaged with your brand and encourage them to purchase or sign up for your products or services. In this post, I’m going to show you the exact steps I used when creating my own Facebook lead generation ads, including what makes them successful and some things you should avoid at all costs!

What Are Facebook Lead Generation Ads?

Facebook lead generation ads are a form of online advertising that helps you build your email list. They work by targeting only the people who are interested in your product or service, which means you have more control over who sees your ad.

Facebook lead generation ads can be used to build your contact list for new leads, but they’re also useful if you want to capture emails from previous customers and turn them into repeat buyers. For example, if someone bought something from you through an Amazon listing before, it would make sense to advertise on Facebook in order to get their attention again and sell them another product.

How Do They Work?

Facebook lead generation ads are just like any other Facebook ad, but with a few extra features. They’re designed to get people to subscribe to your email list and build a community around your business. They can be targeted to specific audiences based on their interests, demographic information and location.

They allow you to put all of your lead generation efforts in one place so that you can find new customers by targeting them specifically rather than hoping they see an ad on their News Feed or within the app itself (which is where most businesses still get the majority of their leads).

5 Ways to Use Facebook Lead Generation Ads

Facebook Lead Generation Ads are a great way to build your contact lists. If you don’t already have an audience, it can be difficult to grow your list and get new leads when you first start out. These tips will help you make the most of this feature:

1. Use a Clear Call to Action

The first thing to consider when creating a lead generation ad is what you want your audience to do after they’re done reading it. You want them to know exactly what they should do next, and have everything set up in advance so that once they click the ad, it’s easy for them to complete their desired action.

For example, if you’re advertising a free ebook about how to grow roses in your backyard, make sure the call-to-action button says “Download Now.” This makes it clear what will happen when someone clicks on the ad—and makes it easy for people who are interested in growing roses (but not interested enough yet) or haven’t thought of downloading ebooks before (or don’t know how). On the other hand:

If you’re advertising a course on building small businesses by using internet marketing techniques (like blogging), then maybe consider using something like “Learn More” instead? This way others can learn more about this specific topic without being distracted by all sorts of other things available online today!

2. Offer an Incentive

• Offer an incentive.

Giveaways are a great way to attract new leads, so you should offer one if at all possible. This can be as simple as offering a free consultation or educational session, or even giving away a freebie like a report or ebook. The more you give away, the better (within reason). Your goal is to build goodwill with your target audience and make them feel like they’re getting something valuable out of their involvement with your brand—and giving away something that takes time/money helps achieve this goal.

• Make sure there’s no cost for admission (or very little).

The last thing you want during this stage is for someone to pay for something once they’ve reached out to you via lead generation ads but have not yet purchased anything from your business yet. By offering some sort of incentive that’s either completely free or inexpensive enough (like $5), it will encourage people who really do want what you have on offer without putting off those who don’t care about it so much.

3. Make It Shareable

There are a few different ways to make your ad more shareable.

• Make it easy for people to share your ad. If someone is interested in sharing, they need only tap the “Share” button at the end of your video or text post. The more places you allow them to do so, the better.
• Make it clear what they will get out of sharing your ad. You don’t want them thinking they’re just being asked to pass around some video with no direct benefit for them (i.e., having their friends and family watch). Instead, be upfront about what information you’re providing and how many people it can reach—that way friends and family can see that there’s something in it for them too!

4. Show Off Your Expertise and Personality

When creating a Facebook lead generation ad, be sure to utilize the space you have available to you by using your most appealing photos and headlines. You want people to notice your ad and click on it out of curiosity. The best way to do this is by showing off your expertise and personality within the first few seconds of them seeing it! This can also be done with a catchy headline or clear CTA (call-to-action). Don’t forget that these elements need to be shareable so use social proof as well (such as testimonials).

5. Ask for Just Enough Information

You may be tempted to ask for information that you don’t actually need. However, if your form is too long, your customers will get frustrated and leave before they have a chance to provide the more critical information you need to build the relationship.

To keep things simple, ask for just enough information in order to start the conversation. Also avoid asking questions that are too personal or sensitive (such as “How old are you?” or “What’s your social security number?”). These can come across as pushy and could make people uncomfortable about responding at all. Instead of asking these types of questions, try asking what kinds of products or services they’re interested in learning about instead—this way there’s no pressure on the consumer to answer a difficult question if they don’t want to do so.

Finally, do not ask for unnecessary data points—they’ll just clutter up your form page and make it less appealing for potential customers looking around on Facebook ads!

Use Facebook lead generation ads to effectively build your email contact list, especially for your new leads.

Facebook lead generation ads are a great way to build your email list, especially for new leads.

Facebook is a great place to build your email list because it’s an easy place for people to find you and get in touch with you. With Facebook lead generation ads, you can send those people straight into your inbox. Better yet, they’ll already have some interest in what you have to offer them—which means more opportunities for conversions during the sales process.

Conclusion

We hope this guide has gone some way to helping you understand how Facebook Lead Generation Ads work and how you can use them to create an email contact list. We’re big fans of using this platform for lead generation, as it’s one of the most effective ways of reaching out to people with your message and getting them to take action. If you need any more help getting started on Facebook ads, then head over here where we have lots more information on creating successful ad campaigns!

Email Design Best Practices

Introduction

As an email marketer, you know that creating a good email campaign is more important than ever. With the rise of social media marketing and mobile devices, it’s crucial to send your emails in the right way so that they get read by your audience. In this post we’ll take a look at some best practices when designing your next email template:

Designing the Perfect Email Templates

In order to create a successful email campaign, you need to design templates that are easy to read, scan and understand. This can be challenging as you will have multiple elements in the same space. To help simplify this process for you, we’ve put together this checklist of things to keep in mind when creating your email template:

• Is the text easy-to-read? Are there any words or phrases that could be improved?
• Is there enough white space around each paragraph? Can it be broken up into sections more easily?
• Do links pop out at the reader so they clearly stand out from surrounding content (if applicable)?
• Does it look professional by using consistent fonts and spacing between paragraphs and columns? Are different levels of importance identifiable quickly (e.g., use bold or italics for important information).

Send eye-catching emails by following these tips.

Here’s how to send eye-catching emails by following these tips:

• Use images to draw attention to important points. Images are the most effective way to show something, whether it be a product or a graph. Make sure you’re using them in your email marketing campaigns. They can also be used as clickable links that direct people back to your website, but only if they’re relevant to the content of the email itself or its subject matter!
• Use images that are relevant to the content of the email and its subject matter. This will make it easier for readers who aren’t familiar with your business yet because everything will feel more relatable and less intimidating than usual when presented correctly – which is exactly what we’re looking for here today!

Use good typography and include any brand guidelines you may have.

• Use readable, legible fonts.
• Make sure they’re easy to read.
• Make sure they’re consistent with your brand’s aesthetic and overall design.
• Consider including font size options for people who are visually impaired or need the email to be larger for comfortable reading (don’t forget to make them distinguishable from each other).

Make sure your emails are responsive so they will display well on mobile devices.

Another email best practice is to make sure your emails are responsive so they will display well on mobile devices. This can be achieved using media queries, which act as a “condition” that changes the layout of your email based on the device it is being viewed on.

Create a color palette, or use the one that’s already established for your brand.

• Use colors that are appropriate for your audience. Your audience may be familiar with the color scheme of your brand, or they may not be. If you’re using bright, vivid colors in your email design, consider keeping it simple and easy to read by using fewer shades than you would use on a website or landing page.
• Don’t use too few or too many colors; stick to no more than three primary hues (and even fewer if possible). This helps keep the message clear and makes sure that each element stands out from the others—and doesn’t overpower them—so readers can focus on what matters most: what your message says!
• Use colors that are easy to read against white backgrounds so they don’t blend into one another while still looking professional and clean-cut. If a certain color has become associated with your brand over time but isn’t quite right anymore due to changing market trends (or seasonal changes), consider switching things up a bit without losing sight of why those associations were made in the first place! For example: red might seem like an obvious choice because it signifies passion; however purple has recently gained popularity among millennials when used together as complementary tones instead.”

Use white space to make your email design easy on the eyes, and don’t forget to use it in other ways, too.)

White space is a great way to make your email design look more professional. It can also help you organize your content and improve readability, making your emails easier for readers to digest.

Think of white space like a blank canvas: the more empty space you have, the easier it will be for people to focus on what they should pay attention to.

Don’t overwhelm people with huge images — keep them small or link to landing pages.

As much as you may want to, don’t only send images without text. While this can be a great way to get a good click-through rate, it is not the best way to engage your audience and keep them reading your content. Images should serve a purpose in the email or landing page they are included on—they should not be distracting or unnecessary!

Similarly, image sizes should be kept at a reasonable size so that they aren’t too big (and therefore take forever to load) or too small (and therefore hard to see). Make sure any images you include in an email have clear text explaining what’s happening in each one—this will help avoid users opening large images just so they can find out what it is really about!

In order to avoid spam filters, don’t send a lot of images without text.)

• Don’t send a lot of images without text.
• Don’t send images that are too large.
• Don’t use images with watermarks or logos.
• Don’t use images with a lot of text and links, as they can look like spam to email filters, which can prevent your email from reaching its intended recipient in the first place!